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Book Response: Spin Sisters: How the Women of the Media Sell Unhappiness --- and Liberalism --- to the Women of America

“Spin Sisters” is a tell all book about a leading media figure who literally rescinds her membership from a sisterhood of media elites. She reveals the secrets behind the content selection for streaming and publication, and exactly who is responsible for the dishonesty and deception in our news, TV, magazines and newspapers. Myrna Blythe, author of Spin Sisters says that the media is biased and liberal. The news give a girlfriend to girlfriend point of view, but it is usually from one perspective. You would think that Blythe had a personal vendetta against Katie Couric or that maybe Barbara Walters, and Diane Sawyer did not invite her to their last gala or something. What ever the case, Myrna Blythe kind of goes rogue and discloses the secrets behind a media sorority, called Spin Sisters

Women can't help but to feel burned by the women behind the newspapers, magazines and television networks after reading this book. Blythe makes it clear that media is in bed with the advertisers, and  women are at a large disadvantage. She argues that there are a pile of untruths beneath the surface of all the advice and expertise. Part of media's job consists of bankrupting  women with advice, opinions, expertise and all sorts of misinformation. They'll do whatever it takes to get women hooked. It really isn't fashioned for the purpose of making folks feel adequate, but to leave them utterly incomplete. Nothing good stems from media. Consequently, it is killing the spirit of American women. 

Liberal women may grow skeptic of the author's intentions. Myrna Blythe isn't exactly unbiased. She is a proud Conservative Republican. She makes it no secret. There is some obvious truth in this book, but just as equal, a play on words. Her message becomes distorted when she starts to promote radical Conservative women voices, those that have been controversial and particularly divisive. She admits as Editor and Chief of Ladies Home Journal and Founding Editor and Chief of More Magazine, that she has done her share of damage too. Yet this should not let her off the hook.

Regardless, Blythe deserves a listening audience. She claims that the Spin Sisters feed off women's imperfections, as they dish more victim stories, reiterate and encourage a victim sisterhood, where women point the fingers, and blame others for their mishaps. She also claims that these Spin Sisters have lost sight of women's progress and continue to promote stories pertaining to women's shortcomings, as oppose to exchanging stories of strength and determination.

She mocks women media moguls who are at the top of their careers; she claims that many are miserable. Blythe feels that there are real stories of misfortunes and women who are truly suffering. These powerful women should feel empowered and esteemed. However, this is not the case. This elite group of women still feel that they are victims of their circumstances. "Women who are behind media feels sorry for you because they feel sorry for themselves", she says. Media Queens don't have any sense of what the typical everyday American woman is going through. Yet they feel that they do. They feel that they know what's best for women and they can’t  be convinced otherwise.

Blythe piles on the juicy details as she discloses the Spin Sisters favorite places to do lunch or even how they get their latest "Get"- what media insiders refer to, when they are attempting to chase a story. These Spin Sisters wine and dine and shower the object of their next story with gifts. Sometimes they get it, and some times their sister-competitor obtain the story or interview instead. The business is super-competitive, and it is really all about the latest "Get," and just who is capable of garnering it.

Your mouth will literally drop while reading this book because you can't believe Myrna reveals the secrets of some of her former colleagues and friends. Plus Blythe has some pretty colorful names to describe a fellow associate, even a celebrity or two. It’s a bit catty and somewhat vicious. Overall, she is asking women to think for themselves, as oppose to trusting the messages they see in media.

This book deserves a decent 4 out of 5 stars. Frankly, I think every woman should read it.

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Julene Allen